This is a story about getting your own voice in a community. It is a book with breath and depth that will make you think and that will lift you up and inspire you to be your best.
From Hanover Parish, Jamaica to Toronto, Canada, Jolly has been at the forefront of social activism for many years. His entrepreneurial ventures in Canada have been challenged by instances of systemic and casual racism since he immigrated to the country in the mid-50’s.
Unjust discrimination, however, has only fuelled his ambition to strengthen the voice of the Black community in Canada.
Among his many accomplishments, in 2001, Jolly successfully launched the first entirely Black-owned Canadian radio station called FLOW 93-5, which went on to act as a model for urban radio stations across the country. FLOW helped to launch the careers of artists like Shad, Jully Black and Drake, and created a voice and platform for the Black community in Canada.
This book is part memoir and part manifesto, documenting Jolly’s personal struggles while also chronicling the stories of an entire generation of social activists. It is a passionate narrative about personal ambition, a community’s hardships and successes, and its search for a voice. It is a story about the search for social justice.
I loved this book from the beginning to end. I hope everyone who wants a serious yet uplifting memoir will read it.