This is an important book for our time of technology and sharing. It is a book that will open your eyes and make you much more cognizant of how much information you share every day and week on social media.
We are sharing more content from more sources with more people, more often and more quickly than ever before. Every day, 500 million messages are sent on Twitter and 800 million people share four billion stories, links, photographs, and videos on Facebook.
Every minute, 100 hours of video are uploaded to YouTube. And the flow is ever-increasing. In this emerging era of media saturation, what do we mean by the news? Is the most trusted name in news today a veteran anchor on television or an undergraduate tweeting from someplace?
Just a very short time ago, information was scarce, coming from a few newspapers or broadcasters. Now, information is ubiquitous. We can’t shut it up if our life depended on it. In fact, most of us are experiencing information overload.
For the first time, we have access to a global audience. Together we can help to bring down governments or chasten international corporations. We can hasten the spread of gossip, rumour and lies. We can market our products more widely and efficiently than ever if we take the trouble to discover why people share and with whom.
This is a book that is frightening and yet very honest. It will ensure that we are no longer naïve about the ramifications of the media. There are consequences to being having so much access information at our fingertips. Can we overcome these consequences?
Rating: 5 stars
Reviewed by: Irene S. Roth