No Logo: Taking Aim at the Brand Bullies
By Naomi Klein
No Logo is a GREAT read and it will be of interest to any political minded reader or anyone who is simply interested in the plight of today’s Multinational Corporations. It is an eye-opening treatment of many different aspects of branding, and it is must read for all Canadian citizens.
Klein divides her book into four parts: No space, No Choice, No jobs, and No Logo. She argues that super-brand corporations dominate and have taken over our economy. We must be concerned with the growing dominance of Multinational corporations. They are taking over our world and making it harder for smaller companies to exist much less thrive.
No Logo documents the history of branding in America. Klein then goes on to explore various ways people have resisted the corporate domination of modern life. These are very difficult problems for which solutions are very difficult to achieve. And Klein would be the first to admit this fact. Her account is a sophisticated account of the issues at the heart of branding.
I found the book very interesting and thought-provoking. Being a philosopher, I am interested in the ever-growing trend towards branding. One wonders what happened to the world we use to know when multinational corporations weren’t as ubiquitous as they are now. I don’t think we will ever go back to this world. But it sure is worth pondering and reflecting upon all the possibilities.
I loved No Logo from start to finish. It is a book to sink your teeth in as a reader and to truly study. The book is a significant contribution to modern social theory. No wonder the book was four years in the making.
Rating: 5 stars
Reviewed by: Irene S. Roth