Joe Wozny’s book is for our turbulent financial times. He shows the reader how to set up a successful website business, one which will yield consistent customers who are happy and will keep coming back for more products, services, and information. It seems easy to set up an online business nowadays. But to set up a successful online business is anything but easy. It is extremely difficult to create such a business because the consumer is more informed than ever, and makes more professional demands.
Wozny argues that there are many low-cost and no-cost internet marketing opportunities out there. Anyone can set up a website for a niche market. However, in order to be most successful, Wozny believes that we must create an identity which accurately and clearly represents the content of the website, is visible to potential customers, engages the visitor by incentives and information, and these engaged people must become long-term customers. Only if we ensure our website meets these core elements can we be successful. This takes a lot of planning and hard work to achieve. By following Joe’s steps, we can successfully set up a website that is lucrative for ourselves.
I found this book to be very important and informative. I will be including information about it on my own writing website as well. Since I am also trying to set up my own online business, the strategies outlined in this book will become my prescription for success.
Joe Wozny is a digital and online media leader, strategist, author, blogger, and international presenter on sustainable online success. He is CEO of Concentric with three decades of experience in digital technologies.
Reviewed by: Irene S. Roth
Author and Editor
This review was published by Blogcritics Magazine